Google Search On When Special Characters Don't Work

Dec 22, 2023 - 7:31 am 0 by

Female Calligrapher Google Logo

Gary Illyes from Google explained how Google Search may or may not handle special characters within Google Search. He explained this in the latest Google SEO office hours at the 16:10 mark.

Gary was asked, "How does Google handle special characters like the superscript e in search results."

For example, a Latin letter E with acute like this:

440px Latin Letter E With Acute Svg

Gary said "if those characters are not displayed correctly in search results that is most likely caused by a mismatch of what Google's algorithms detected as character encoding for your page versus what you meant to use."

So in that case, Gary said "you should specify the encoding in your HTML using meta element and its charset attribute." This is "Especially" important "if you are using funky characters in your HTML," he added.

"If the character encoding is not specified Google will try to detect it but getting it right is actually a huge undertaking and it's very very difficult in most of the cases anyway," he explained.

So if Google is getting it wrong, try to explicitly specify the character encoding in your HTML.

Here is the video embed where he said this:

Forum discussion at X.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: August 15, 2025

Aug 15, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Volatility Continues, Preferred Sources, Site Hack Demolishes Traffic & Google On AI

Aug 15, 2025 - 8:01 am
Google

Chartbeat: Traffic From Google To Publishers Stable Over Years

Aug 15, 2025 - 7:51 am
Search Engine Optimization

Google's John Mueller Suggests AI SEO Acronyms May Lead To Scams & Spam

Aug 15, 2025 - 7:41 am
Google

Google Search Age Verification: Asking To Confirm You're An Adult

Aug 15, 2025 - 7:31 am
Google

Google Looking Into Adding Analytics For Preferred Sources

Aug 15, 2025 - 7:21 am
Previous Story: Bing On Holiday Lockdown - Slows Production Releases