Google: Want Featured Snippets, Try Using Schema Markup

Nov 3, 2015 - 8:55 am 6 by

Keyboard1 Google 1900px

In a Google+ hangout with John Mueller from a week or so ago, the first question asked was how can I get my really quality content web site content to show up in the features snippets. He called them "rich answer box," but I think he meant the featured snippets.

Featured snippets is where Google shows an answer using your content in the top most placement in the search results page.

John Mueller suggested that adding schema to your page may help Google understand your content a bit better and potentially help you show up in that box.

John said:

In general, it is important we are able to recognize the content properly on those pages. So using things like structured data markup could help us better figure out which parts of the page are actually content and which parts aren't.

He said this at the 52 second mark into the video. Here is the embed:

Forum discussion at Google+.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 18, 2025

Jul 18, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google June Core Update Done, Local Ranking Update, AI Mode Updates & AI Calling Businesses

Jul 18, 2025 - 8:01 am
Google Maps

New Google Business Profile Check Edit Status

Jul 18, 2025 - 7:51 am
Google Search Engine Optimization

Google: Login Service Pages Are Hard To Rank In Search

Jul 18, 2025 - 7:41 am
Google

Google AI Overviews For Movie Queries

Jul 18, 2025 - 7:31 am
Google Ads

Google Ads Rolling Out Smart Bidding Exploration To Some Advertisers

Jul 18, 2025 - 7:21 am
Previous Story: Google Search Broken For Days For IE Users