Google: Outbound Links Are Not A Ranking Factor

Jan 28, 2016 - 7:43 am 26 by

Night Sky Google Bot 1900px

In the Google Hangout from earlier this week, John Mueller filled us up with yes and nos to is this a ranking factor or not, hence all the stories here covering that hangout. At the 19 minute 53 second mark into the video, John said that external links, links on your web site that point to outside web sites (or outbound links) are not a ranking signal.

Just to be clear, links are a ranking factor - but you linking out to other sites doesn't help you rank better.

He said the content you use for the link anchor, is content, and content is a ranking signal. But the link itself is not a ranking factor.

The question:

External linking from your own pages to other sites seem to be one of the 200 ranking factors. Does Google consider external links even if they are nofollowed? Or does "nofollow" eliminate this small ranking factor for pages which only have no-follow links?

The answer:

Our point of view, external links to other sites, so links from your site to other people’s sites isn’t specifically a ranking factor. But it can bring value to your content and that in turn can be relevant for us in search. And wether or not they are not followed, doesn’t really matter.

Here is the video embed at the start time:

We covered this exact topic several months ago over here but this time it is a bit more of a concrete answer.

Forum discussion at Google+.


Popular Categories

The Pulse of the search community


Search Video Recaps

Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: May 24, 2024

May 24, 2024 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Ranking Volatility, Ads In Google AI Overviews, Sundar Pichai Interview, Heartfelt Helpful Content & More Ad News

May 24, 2024 - 8:01 am
Google Search Engine Optimization

Google: The Site Reputation Abuse Policy Enforcement Not Yet Algorithmic

May 24, 2024 - 7:51 am
Google Search Engine Optimization

Google Search Can Now Index Electronic Publication (EPUB)

May 24, 2024 - 7:41 am

Directory Of Embarrassing Google AI Overviews

May 24, 2024 - 7:31 am
Web Analytics

Google Analytics Real-Time Reports Adds Users In Last 5 Minutes

May 24, 2024 - 7:21 am
Previous Story: Google Inside Out Post-It Art Work