Google "Rich Results" Testing Tool

Dec 20, 2017 • 7:26 am | comments (0) by | Filed Under Google Search Engine Optimization

Google Rich Results

Google announced yesterday that they (a) decided to rename all the "rich" related names into one name, Rich Results and (b) launch a new rich results testing tool.

So we no longer need to call them rich snippets, rich cards, enhanced results or whatever you were calling them - they are now known as rich results. I like it because I never know what to call them anymore because Google has been using variations of the terminology.

More importantly, Google is redoing their structured data testing tool and making a new one just for rich results at

As is noted, it only currently works for Recipes, Jobs, Movies, and Courses but Google promises to expand it to more types in the future.

The tool works with JSON-LD, Microdata, or RDFa types. Google said it "provides a more accurate reflection of the page’s appearance on Search and includes improved handling for Structured Data found on dynamically loaded content."

Here is a screen shot:

Google Rich Results Testing Tool

Forum discussion at Twitter.

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