Google Has No Reset Button For A Penalized Site

Mar 29, 2018 - 7:57 am 4 by

Google Stuck

John Mueller of Google answered another question on Reddit around a site that has a legacy Google spam penalty and the site simply won't recover, even after a lot of effort. So you know, Google has said before sometimes it is to start fresh with a new site instead of trying to dig yourself out of a penalty.

Here too, John Mueller of Google is offering the same advice. John said "if there's a lot of bad history associated with that, you either have to live with it, clean it up as much as possible, or move to a different domain." He said there is "no "reset button" for a domain, we don't even have that internally," to make a domain crystal clean with the click of a button. It doesn't work that way.

Here is what John wrote:

There's no "reset button" for a domain, we don't even have that internally, so a manual review wouldn't change anything there. If there's a lot of bad history associated with that, you either have to live with it, clean it up as much as possible, or move to a different domain. I realize that can be a hassle, but it's the same with any kind of business, cleaning up a bad name/reputation can be a lot of work, and it's hard to say ahead of time if it'll be worth it in the end.

Here is an old Matt Cutts video on the same topic:

Forum discussion at Reddit.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: August 15, 2025

Aug 15, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Volatility Continues, Preferred Sources, Site Hack Demolishes Traffic & Google On AI

Aug 15, 2025 - 8:01 am
Google

Chartbeat: Traffic From Google To Publishers Stable Over Years

Aug 15, 2025 - 7:51 am
Search Engine Optimization

Google's John Mueller Suggests AI SEO Acronyms May Lead To Scams & Spam

Aug 15, 2025 - 7:41 am
Google

Google Search Age Verification: Asking To Confirm You're An Adult

Aug 15, 2025 - 7:31 am
Google

Google Looking Into Adding Analytics For Preferred Sources

Aug 15, 2025 - 7:21 am
Previous Story: Google Search Needs A/B Testing Guidelines