Google: There Is No Way To Redirect A Penalized Site Safely

May 20, 2016 - 7:51 am 81 by

Google Penalty Cards Bars 640

In a webmaster hangout on Google+ this morning, Google's John Mueller basically said there is no good way to redirect a web site that has a penalty to a new web site without a penalty and not risk the new web site being penalized.

The question came up at the 7:02 mark where a webmaster asked:

Is there a safe way you can redirect people from the old web site (the one with a penalty) without worrying about any negative effect being passed on? Maybe robot it out, nofollow link or something like that?

John responded:

That is kind of a tricky situation because on the one hand you want to say I want to redirect everyone to my new web site and on the other hand, you are saying I don’t want people to really recognize that they are being redirected.

I don’t know if I have any great advice there other than doing crazy stuff which you probably… I don’t know if you really want to do that. I mean, you’ve probably seen a lot of those tricks already.

He later explained:

It gets very close to cloaking, where you are saying users see this behavior and search engines see something completely different. And that is something I’d try to avoid. It goes against the webmaster guidelines. So maybe a pop up like you have it now is your best approach at the moment.

So cloak? :)

Here is the video embed:

Forum discussion at Google+.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Volatility, Helpful Content Update Gone, Dangerous Search Results & Ads Confusion - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: April 15, 2024

Apr 15, 2024 - 4:00 pm
Google Search Engine Optimization

Google Goes On Defensive On Its Search Quality & Forum Results Statements

Apr 15, 2024 - 7:51 am
Google Search Engine Optimization

Google Responds To The Verge Mocking Its Search Rankings For Best Printer

Apr 15, 2024 - 7:41 am
Google News

Google Threatens California: Tests Removing Links To Publishers & Pauses Investments

Apr 15, 2024 - 7:31 am
Google Search Engine Optimization

Google Crawl Budget Is Allocated By Hostname

Apr 15, 2024 - 7:21 am
Google AdSense

Google AdSense Publishers Reporting Huge RPM Earnings Drops

Apr 15, 2024 - 7:11 am
Previous Story: Google To Go To Court Over Pure Spam Manual Actions