Google: RankBrain May Adjust Weights Of Existing Search Ranking Signals

Mar 18, 2016 - 7:12 am 109 by

Google RankBrain

As you know, we've been living in a RankBrain world for some time in Google. Recently there has been some coverage on it around Google not fully understanding it, as well as RankBrain not impacting crawling or replacing links.

So Gary Illyes posted on Twitter this morning another nugget saying "RankBrain lets us understand queries better." He added that there is "no affect on crawling nor indexing or replace anything in ranking."

So Rand Fishkin asked him to clarify, here is that tweet:

So it seems RankBrain doesn't add any new ranking signals but based on the query, it may weigh the existing signals differently. That is if Gary Illyes understands how RankBrain works, which he said he might not.

In short, it seems the query triggers all of this and RankBrain's job is to figure out what to do based on the query.

Forum discussion at Twitter.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google Core Update Volatility, Helpful Content Update Gone, Dangerous Search Results & Ads Confusion - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: April 17, 2024

Apr 17, 2024 - 4:00 pm
Google Updates

Deepening Google Core Ranking Volatility Hits Yesterday & Today

Apr 17, 2024 - 8:01 am
Google Maps

Google Maps No Longer Will Support Draft Reviews

Apr 17, 2024 - 7:51 am
Google Search Engine Optimization

Google Search Console Adds Unused Ownership Tokens

Apr 17, 2024 - 7:41 am
Google Ads

New Google Ads AI Generated Image Tool For Demand Gen Campaigns

Apr 17, 2024 - 7:31 am

Google Tests Horizontal Lines For Sitelinks & People Also Ask

Apr 17, 2024 - 7:21 am
Previous Story: New Google Fiber Office In Austin