Google Adds Structured Data For Question & Answer Pages

Dec 4, 2018 - 8:03 am 6 by

Google Answers

Google announced yesterday a new supported structured data format named Q&A pages. It is designed to help Google with the question and answer formatted snippets carousel, where they let you slide through answers to questions from Q&A pages.

Google has been showing these best answer carousel snippets for about a year or so now. Now Google has published official structured data markup for it.

You can access the new markup over here, it says:

Q&A Pages are web pages that contain data in a question and answer format, which is one question followed by zero or more answers to the question. For content that represents a question and its answers, you can mark up your data with the schema.org QAPage, Question, and Answer types.

Properly marked up pages are eligible to have a rich result displayed on the search results page. This rich treatment helps your site reach the right users on Search.

This is designed for social news sites, expert forums, and help and support message boards are all examples of this pattern. Here are some screen shots of this in action:

Google Q And A Snippets

Google Q And A Snippets2

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Updates

Google Search Ranking Update Volatility May 16th

May 18, 2025 - 8:15 am
Search Forum Recap

Daily Search Forum Recap: May 16, 2025

May 16, 2025 - 10:00 am
Google Ads

Google's Pichai: Search Ads With AI Overviews Earn Same As Ads Without

May 16, 2025 - 8:50 am
Search Video Recaps

Search News Buzz Video Recap: Google Rethinking Search, Replacing Reddit, Search Console Annotations & So Much More

May 16, 2025 - 8:01 am
Google Maps

Google Maps 2024: 999 Million Reviews & 752 Million Photos / Videos Published

May 16, 2025 - 7:51 am
Apple App Store

Apple Maps Adds Insights, Ratings & Reviews From More Sources

May 16, 2025 - 7:41 am
Previous Story: Google Posts Tests Like Button