Google Q4 2013 Earnings: Revenues Up, Paid Clicks Up & CPCs Down

Jan 31, 2014 - 8:08 am 2 by
Filed Under Google News

GOOGLast night, Google announced earnings - the results were mixed where revenue targets were beat but earnings-per-share was lower than targets. In after hours trading last night, Google's (GOOG) stock was up over 4%.

Google Inc. reported consolidated revenues of $16.86 billion for the quarter ended December 31, 2013, an increase of 17% compared to the fourth quarter of 2012. Google Inc. reports advertising revenues, consistent with GAAP, on a gross basis without deducting traffic acquisition costs (TAC). In the fourth quarter of 2013, TAC totaled $3.31 billion, or 24% of advertising revenues.

The paid clicks rose 31% over the fourth quarter of 2012 and increased approximately 13% over the third quarter of 2013. But the cost-per-click decreased approximately 11% over the fourth quarter of 2012 and decreased approximately 2% over the third quarter of 2013.

Here is an overview of Google's revenues for 2013:

click for full size

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