Google: Pruning Content Is Not Safe; Instead Make It Better

Oct 12, 2017 - 8:15 am 24 by

Google Pruning

Gary Illyes from Google said at the State of Search conference that from a Google perspective, pruning content is not a safe tactic for improving your overall site quality. He added that it is better to improve pages on your site instead of just pruning the content and noindexing them.

A typical tactic after being hit by a quality update or Panda update, is to remove access from Google to crawl your thinner, lower value content. Many people 404, noindex, or block the content from Google with hopes Google will rank the other pages on the site higher.

Heck, Gary Illyes said in 2015 that this is a tactic you can use. But I guess things change...

Here are some tweets with the coverage:

Of course, sometimes it is not possible with your resources to improve all your low quality content. Then you need to make a decision. Do you improve some of it or remove all of it?

Forum discussion at Twitter.

This post was scheduled to go live today but was written earlier - I am currently offline today.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Coming, Ranking Volatility, Bye Search Notes, AI Overviews, Ads & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 19, 2024

Jul 19, 2024 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Core Update Coming, Ranking Volatility, Bye Search Notes, AI Overviews, Ads & More

Jul 19, 2024 - 8:01 am
Google Search Engine Optimization

Billions Of Google goo.gl URLs Will No Longer Work

Jul 19, 2024 - 7:51 am
Google Search Engine Optimization

Google: ccTLDs & Language Do Help You Rank A Little Better In Local Country Region

Jul 19, 2024 - 7:41 am
Google Search Engine Optimization

Google's On Knowing If Your SEO Team Is Doing Their Job

Jul 19, 2024 - 7:31 am
Google Ads

Google Merchant Center Next Gains Support For Supplemental Feeds

Jul 19, 2024 - 7:21 am
Previous Story: Poll: Black Hat SEO Not Dead Yet