Google Product Listing Ads Not Tracking Conversions Properly

Dec 6, 2010 - 7:30 am 0 by
Filed Under Google Ads

There is a confirmed issue with conversion tracking on Google's Product Listing Ads (PLAs). A Google representative, AdWords' Bindu, said in a Google AdWords Help thread last night:

Known Issue: CPC PLA Ads Not Tracking Conversions Properly in the AdWords UI.

Our engineers are looking into this issue and hoping to have a fix very soon.

Please know that conversions don't affect how CPC PLAs serve. Any non-AWCT tracking that the advertisers may have used, such as Analytics, is not affected.

PLA's are product listing ads and if you are using these ads and paying for them on a CPC (cost per click) model, plus you are using Google's built in conversion tracking, the tracking is not working properly.

Bindu from Google said it has no impact on ad serving, it is only a tracking URL.

Forum discussion at Google AdWords Help.

 

Popular Categories

The Pulse of the search community

Google Search Volatility

More Details

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Ads

Google Ads Tests Strongest & Strong Match Labels On Sponsored Results

Jun 23, 2026 - 6:05 pm
Search Forum Recap

Daily Search Forum Recap: June 23, 2026

Jun 23, 2026 - 10:00 am
Google Ads

Google Ads Clarifies AI Max For Search Campaigns Reporting

Jun 23, 2026 - 7:51 am
Google Search Engine Optimization

Google Search Console AI Performance Report Rolling Out To More

Jun 23, 2026 - 7:41 am
Google Updates

Google Creates Subscription Linking For News Publishers

Jun 23, 2026 - 7:31 am
Google Ads

Google Ads On Travel Promotion Ads & Booking Links Work For Search Campaigns For Travel

Jun 23, 2026 - 7:21 am
 
Previous Story: Google Thailand Day Logo 2010