Google Kills Reverse Phone Number Lookup

Feb 28, 2011 - 8:23 am 10 by
Filed Under Google

Google phone numberGoogle has dropped the reverse phone number lookup feature. Glenn from the Google Blogoscoped Forums spotted this on Friday.

That means you can no longer easily type in a phone number into Google and if Google has the phone number in their database, it won't show you who it is. Honestly, often when I receive phone calls from people I need to look up, it rarely would show who it is in Google anyway. The people who don't mind me knowing who is calling show up on the caller ID anyway - those who don't want to show on the caller ID wouldn't show on Google.

In any event, the reverse phone number lookup feature seems to be gone.

In November, Google dropped the Google Phonebook operator. So I guess this is the next logical step. Google dropped it due to complaints.

Google Phone Book

Like I said, this is not a big loss to me - being that 99% of the time I use it, Google isn't able to return anything anyway.

I should add that this does work for Google Place results. Try [845-369-68698] and you'd get a Google Map in the Google search results. Clearly here, businesses want to be found:

Google phone listings for businesses

Forum discussion at Google Blogoscoped Forums.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: January 23, 2026

Jan 23, 2026 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Search Double Heated, Personal Intelligence in AI Mode, ChatGPT Ads & Apple Siri Updates Coming

Jan 23, 2026 - 8:01 am
Google

Google Search Gains Personal Intelligence In AI Mode

Jan 23, 2026 - 7:51 am
Google

Google Falls Back To Featured Snippets When AI Overviews Don't Generate

Jan 23, 2026 - 7:41 am
Google Ads

Google Ads PMax Asset Group Editing Bug

Jan 23, 2026 - 7:31 am
Google Maps

Gemini Local Results Insights Into How Google Interprets Your Business

Jan 23, 2026 - 7:21 am
 
Previous Story: Google Places Does Not Allow Paid Reviews