Google: Penguin Refresh Is Months Away

Jul 13, 2015 • 8:36 am | comments (45) by | Filed Under Google Search Algorithm Updates

Google Penguin

Google's Gary Illyes said over the weekend on Twitter that a Google "Penguin refresh is months away."

The last official Penguin update we had was Penguin 3.0, which took place on October 18, 2014 or almost 9-months ago. The last time we saw a shift with the Penguin algorithm was before December 11, 2014, which was over 7-months ago.

So realistically, even though Google has said time and time again, that they will be making Penguin run faster - we are likely not to see a Penguin refresh for a while. Maybe it will take over a year like we saw between Penguin 2.1 on October 4, 2013 and Penguin 3.0 on October 18, 2014. Before that, Penguin 2.0 on May 24, 2012 and the original Penguin release on April 24, 2012.

At this rate, I suspect Penguin won't happen for a year or so after Penguin 3.0.

Here is Gary's tweet:

We did hear from Gary at SMX that the goal is to make Penguin run in real time, not Panda. And that it will take a while for that to happen. So Google is still working on a faster Penguin, believe it or not.

But to wait over a year, or even several months, for a Penguin or Panda refresh, is a bit too long.

Forum discussion at Twitter & WebmasterWorld.

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