Google: Penguin Will Run & Refresh In Real Time One Day

Jun 3, 2015 - 8:31 am 17 by

Gary Illyes Google & Danny Sullivan SMXAt SMX Advanced last night, Google's Gary Illyes explained that Google is working on solving the hard problem of making the Penguin algorithm run in real time. Not just baked into the real time algorithm but also to refresh the data continuously and he meant that, he said.

If you do not understand the real time algorithm versus real time data refresh, see this post.

I covered this last night at Search Engine Land but in short, this is a "hard problem" for Google. It is not going to happen anytime soon, it is something that will take "months" and months Gary said. They need to rebuild a lot of the system to make it work, but that is the goal.

Google doesn't want to manual have to update Penguin, they want it to just run completely in real time.

So as soon as you get Penguin links pointing to your site, you will feel the penalty. :) But at the same time, as soon as you clean up your links, you will be released from the penalty.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: May 28, 2024

May 28, 2024 - 10:00 am
Google Updates

Memorial Day Google Search Ranking Volatility

May 28, 2024 - 7:51 am
Google Search Engine Optimization

Google's John Mueller On Recovering From Core Updates - Maybe You Had A Good Run...

May 28, 2024 - 7:41 am
Google Ads

Undated Google Ads Experiments To End August 23, 2024

May 28, 2024 - 7:31 am
Google

Google Tests Thin Top Deals Search Bar

May 28, 2024 - 7:21 am
Google Search Engine Optimization

Report: 14,000+ Google Search Ranking Features Leaked

May 28, 2024 - 6:15 am
Previous Story: Google: We Know About 30 Thousand Trillion URLs On The Web But...