Google: Organic & Paid Search Policies Don't Always Match

Apr 25, 2017 - 8:01 am 6 by
Filed Under Google

Google Policies

As you know, there are two massive arms at Google - the organic search team and the paid search team. Organic and paid often have strict rules about not being too friendly with each other. This way there is no pressure from the paid search team to influence the organic results and visa versa. This has always been the case and for good reason.

But this comes also with concern because some of the AdWords paid search policies don't match that of the organic search policies. We have shared many examples in the past, such as AdSense asking you to place ads in the primary content areas where organic search algorithms and penalties tell you not to do that. Where admob and other ad platforms from Google tell you to use mobile interstitial ads that block your content and Google has an algorithm that specifically penalizes for it. I can go on for days and days on this.

The truth, the paid and organic policies often do not match or align. John Mueller from the organic side said so on Twitter as well:

No one is surprised by this but it does add a level of hypocrisy to the company that many folks can't get past.

Forum discussion at Twitter.

 

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