Google My Business Showing Competitors Google Posts

As a way to encourage businesses to use Google Posts more, Google is now showing some businesses the Google Posts from their competitors in the Google My Business dashboard. Google is playing on the fear of missing out, FOMO, emotion, in order to get more businesses to utilize Google Posts.

This started a couple weeks ago, I personally do not see it, I suspect because I actively use Google Posts and thus Google doesn't need to fear me into using the feature. Here are tweets with folks noticing this feature:

👀 See what your "local" competition are posting from within your GMB dashboard #LocalSEO #SmallBiz #GooglePosts@JoyanneHawkins @mblumenthal @deegs20 pic.twitter.com/hg38LORp6Q

— Andy Simpson 🔍 (@ndyjsimpson) July 18, 2018

Here's another edition to the Google My Business Dashboard to encourage Google Posts. Showing what competitors are posting is an interesting insight! pic.twitter.com/fX8WZszTEZ

— Brodie Clark (@brodieseo) July 23, 2018

Forum discussion at Twitter.