Google: Multilingual Sites Using Same Image URLs Should Localize Alt Attributes

Mar 5, 2019 - 8:06 am 1 by

Google International

Google's John Mueller said on Twitter that it is fine for multilingual sites to use the same image and image source URLs for translated pages but the alt attributes for those images should be localized and translated into the local language.

That should make sense, I mean, if you have a picture of a sun and the alt-attribute says "picture of sun" and then you use that same photo on a French translated page, maybe the alt attribute should be translated to French?

Here are the tweets:

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Updates

Google December 2025 Core Update Volatility On Saturday - December 20

Dec 21, 2025 - 8:42 am
Google

Google Sued SerpApi Over Scraping Search Results

Dec 19, 2025 - 3:50 pm
Search Forum Recap

Daily Search Forum Recap: December 19, 2025

Dec 19, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Core Update Status, Gemini 3 Flash In AI Mode, Optimizing For AI Search & Bug Fixes Galore

Dec 19, 2025 - 8:01 am
Google

Google Product Reviews Bug On Product Detail Pages

Dec 19, 2025 - 7:51 am
Google

Google Search Testing New Sports Features

Dec 19, 2025 - 7:41 am
 
Previous Story: Google My Business Guidelines Prohibits Irrelevant Content In Business Description