Google: Multilingual Sites Using Same Image URLs Should Localize Alt Attributes

Mar 5, 2019 - 8:06 am 1 — by

Google International

Google's John Mueller said on Twitter that it is fine for multilingual sites to use the same image and image source URLs for translated pages but the alt attributes for those images should be localized and translated into the local language.

That should make sense, I mean, if you have a picture of a sun and the alt-attribute says "picture of sun" and then you use that same photo on a French translated page, maybe the alt attribute should be translated to French?

Here are the tweets:

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Google Search Volatility

More Details

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Search Engine Optimization

Dark Mode Coming To Google Search Console

Oct 5, 2026 - 7:51 am
Google Search Engine Optimization

Google Search Spam Updates Use AI To Find AI Spam & More

Oct 5, 2026 - 7:45 am
Google Ads

Google Ads To Automated Promotions For Search & PMax Campaigns Soon

Oct 5, 2026 - 7:41 am
Google Ads

Google Ads With Doubled About This Ad Button

Oct 5, 2026 - 7:31 am
Google Search Engine Optimization

Google Search Data On Crawling, Indexing & Serving Timelines

Oct 5, 2026 - 7:21 am
Google Ads

Google Ads AI Campaign Localization Tool (Beta)

Oct 5, 2026 - 7:11 am
Previous Story: Google My Business Guidelines Prohibits Irrelevant Content In Business Description