Google: Multilingual Sites Using Same Image URLs Should Localize Alt Attributes

Mar 5, 2019 - 8:06 am 1 by

Google International

Google's John Mueller said on Twitter that it is fine for multilingual sites to use the same image and image source URLs for translated pages but the alt attributes for those images should be localized and translated into the local language.

That should make sense, I mean, if you have a picture of a sun and the alt-attribute says "picture of sun" and then you use that same photo on a French translated page, maybe the alt attribute should be translated to French?

Here are the tweets:

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Google Search Volatility

More Details

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 3, 2026

Jul 3, 2026 - 10:00 am
Google Search Engine Optimization

Google Page Indexing Report Has Been Fixed & Updated

Jul 3, 2026 - 8:20 am
Search Video Recaps

Search News Buzz Video Recap: Google June Spam Update Done, Fraud DMCA Takedowns Breaks Google, Costly Google Ad Budget Changes & More

Jul 3, 2026 - 8:01 am
Google Maps

Google Local Reviews Go Missing For Many Businesses

Jul 3, 2026 - 7:51 am
Google Maps

Google Business Profile Restrictions & Penalties Are Additive

Jul 3, 2026 - 7:41 am
Google Maps

Google Tests New Local Places Layout Design

Jul 3, 2026 - 7:31 am
 
Previous Story: Google My Business Guidelines Prohibits Irrelevant Content In Business Description