Google's Amazing Mobile Search: It Knows Where You Are Standing

Danny Sullivan shared a demonstration he was at SMX Paris where Google's Behshad Behzadi showed just how amazing Google search is on your mobile device. It knows where you are, almost knows what you are looking at, and answers your questions based on being location aware.

For example, you can be standing by the Eiffel Tower and ask, "how tall is it?" and it will tell you. It will know you want to know how tall the Eiffel Tower is specifically. Danny said the feature has been out for weeks but Google never told anyone, so no one picked up on it.

Here are the demonstrations:

Location Aware Search is live unannounced feature in Google Search App. Ask about things nearby without naming them pic.twitter.com/ML7APC6Msc

— Danny Sullivan (@dannysullivan) June 9, 2015

More examples of Google Location Aware Search that's amazing. Do these yourself on Android or iOS pic.twitter.com/sn8pu0xzCA

— Danny Sullivan (@dannysullivan) June 9, 2015

Google Location Aware Search telling how long nearby river is when you don't even say river's name #smx #SMXParis pic.twitter.com/14q4jM6aSJ

— Danny Sullivan (@dannysullivan) June 9, 2015

Google Location Aware Search knowing where you are like a conference center & calling for you, as shown at @SMX_Paris pic.twitter.com/ez7jm1T8gW

— Danny Sullivan (@dannysullivan) June 9, 2015

Just wow and this is indeed the future of search.

Forum discussion at WebmasterWorld and Local Search Forums.