The Google Mobile Friendly Label Is Now Officially Gone

Aug 31, 2016 - 7:10 am 7 by

Google Mobile Friendly

As you expected, Google was going to drop the mobile friendly label. Well, as of this morning, the mobile friendly label is officially gone.

Here is a screen shot showing the before and after.

Before with the mobile friendly label:

Google Mobile Friendly Label Ser

After, as of this morning, without the mobile friendly label:

Google Mobile Friendly Label Removed

This doesn't mean the page is not mobile friendly, it is. It just means Google has officially removed the label from showing up in the mobile search results snippet. Google still has a mobile friendly ranking signal but again, the label itself is now gone.

RankRanger does track this label in their Google features tracker and it shows a huge drop off in the number of results that show the label. So it seems Google has pressed the button to officially remove them as of this morning:

click for full size

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: March 14, 2025

Mar 14, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google March Core Update, Google AI Mode Concerns, Google 22% Growth & AI Search Engines Wrong

Mar 14, 2025 - 8:01 am
Google Updates

Google March 2025 Core Update Is Rolling Out - Here Is A Deeper Dive

Mar 14, 2025 - 7:51 am
Google Ads

Google Ads WhatsApp Messaging For PMax

Mar 14, 2025 - 7:41 am
Google

Google Tests Accommodations Carousel For Hotel Results

Mar 14, 2025 - 7:31 am
Bing Search

Bing Tests New Copilot Answer Interface

Mar 14, 2025 - 7:21 am
Previous Story: Google Sorbet