Google Makes Clicking On Mobile Ads Harder

Jun 29, 2015 - 8:57 am 4 by
Filed Under Google Ads

Gray Spotlight Wide Google Adwords

Google announced late last week that they are making three changes to how mobile ads work in their network, in order to help with accidental ad clicks.

Google said that some studies have shown almost as much as 50% of clicks on mobile ads are accidental. So Google is going to make it harder to click on these mobile ads in three ways:

(1) Blocking clicks that happen close to the image edge: On mobile image ads, Google has identified the image border as an area prone to accidental clicks when users are trying to click or scroll to adjacent content. Now, they must click on a more central part of the image to navigate to an advertiser’s website or app.

(2) Blocking clicks on the app icon: On in-app interstitial ads, users will no longer be able to click on the app icon of an install ad given its proximity to the ad close button. Instead, users must click on the call-to-action button to visit an app store page and install the app.

(#) Adding a clickability delay: Ads will only become clickable after they’ve been onscreen for a short period of time. This gives users enough time to examine the content of an ad and helps eliminate accidental clicks from users who didn’t expect to see an ad.

Google Ads Mobile Harder

Google hopes this makes for less accidental clicks on mobile devices.

Forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: March 28, 2024

Mar 28, 2024 - 4:00 pm
Google Ads

Google Ads Suspended 90% More Advertisers This Year & Removed 5.5 Billion Ads

Mar 28, 2024 - 7:51 am
Google Ads

Google Updates Its Definition Of Top Ads; They May Not Be At The Top

Mar 28, 2024 - 7:41 am
Google Ads

Google Ads Adds Share Ad Preview For Performance Max

Mar 28, 2024 - 7:31 am
Google

Google Can Search For Your Blockchain Wallet Addresses (Bitcoin & More)

Mar 28, 2024 - 7:21 am
Google Maps

New Google Shopping & Maps Search Features

Mar 28, 2024 - 7:11 am
Previous Story: Google's Spammy Structured Markup Manual Action Lead To Ranking Decline?