New Google Merchant Center Competitive Visibility Report

Dec 1, 2021 - 7:31 am 0 by
Filed Under Google Ads

Google Visibility

Google Merchant Center seems to be rolling out a new report named the competitive visibility report. The competitive visibility report helps you understand your competitive landscape on product category level and take action to improve your visibility - based on displayed impressions from your Shopping ads and free listings.

Brett Bodofsky shared a screenshot of the new button in the navigation on Twitter:

Google Competitive Visibility

@adwexp shared screenshots of this report:

click for full size

click for full size

This was somewhat previewed at the Google Marketing Live event several months back and now seems to be rolling out to advertisers and merchants.

The Google help document describes this report in more detail saying it gives you three new metrics (1) Relative visibility, (2) Page overlap rate and (3) Higher position rate.

  • Relative visibility: Relative visibility shows how often your competitors’ offers are shown compared to your offers. In other words, this is the number of displayed impressions of a competitor retailer divided by the number of your displayed impressions during a selected time range for a selected product category and country.
  • Page overlap rate: Page overlap rate describes how frequently competing retailers’ offers are shown together with your offers on the same page. In other words, this shows the number of times in which you and a competing merchant received an impression for at least one displayed offer divided by the number of times in which you received an impression for at least one offer.
  • Higher position rate: Higher position rate shows how often a competitor’s offer got placed in a higher position on the page than your offer. In other words, the number of times in which the competing merchant received an impression for at least one product in a higher position on the page than you, divided by the number of times in which you and a merchant appeared together on the same page.

To see this report sign in to your Merchant Center account then from the page menu, click Performance, then Competitive visibility.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google AI Overviews, Ranking Volatility, Web Filter, Google Ads AI Summaries & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: May 17, 2024

May 17, 2024 - 4:00 pm
Search Video Recaps

Search News Buzz Video Recap: Google AI Overviews, Ranking Volatility, Web Filter, Google Ads AI Summaries & More

May 17, 2024 - 8:01 am
Google Search Engine Optimization

Remove Your Content From Google's AI Overviews

May 17, 2024 - 7:51 am
Google Ads

Google Ads AI Summaries Live For Some Advertisers

May 17, 2024 - 7:41 am
Google Maps

Order with Google For Food Delivery Going Away End Of June

May 17, 2024 - 7:31 am
Google Search Engine Optimization

Two New Googlebots: GoogleOther-Image & GoogleOther-Video

May 17, 2024 - 7:21 am
Previous Story: Google: Links To Or From Small Or New Sites Is Fine