Google Releasing Older Local Reviews For Some Businesses?

Oct 13, 2022 - 7:31 am 0 by
Filed Under Google Maps

Google Reviews Released

There are reports from some local SEOs that Google is pushing out previously held reviews in Google Maps. Some are seeing dozens, if not over a hundred reviews being posted to local business profiles in Google Maps, some dating back a year or more.

Amy Toman posted about this first on Twitter saying "Went to sleep with 101 GBP reviews, woke up with 107. Yes, it's going to be a good day." She even used a Lucille Ball GIF, that is big time:

Jason Brown also posted about this in the Local Search Forums where others are noticing this as well. Here is what some said in that thread:

I saw this tweet from @Amy Toman and when I looked at her business profile it turns out these were not new reviews but older reviews that were published. The newest one was posted 3 days ago and the oldest one was posted a year ago. Amy stated she received an email for one review that was posted 10 months ago but nothing for the other 5. She only noticed them when she click on the "haven't replied," tab.

I am seeing this on 1 client GBP that was having old reviews hidden suddenly over the past few months. they went from 390+ down to 380 and back to 390 recently with no intervention from me.

I just saw another business go from 154 reviews to 169 reviews. None of them are new.

It seems the email notifications of these reviews are somewhat delayed. I believe I even saw some for my business over the holiday but I do not track my reviews too closely (I know, I should).

Forum discussion at Local Search Forums.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Ads

Confirmed: Google Ads Errors & High Latency Issues

Jul 2, 2025 - 7:55 pm
Search Forum Recap

Daily Search Forum Recap: July 2, 2025

Jul 2, 2025 - 10:00 am
Google Updates

Google June 2025 Core Update Volatility Just Began - Do You See It?

Jul 2, 2025 - 8:35 am
Google Search Engine Optimization

July 2025 Google Webmaster Report

Jul 2, 2025 - 7:51 am
Google Search Engine Optimization

Google On Links & Core Updates

Jul 2, 2025 - 7:41 am
Bing Search

Bing Places Copilot Search As First Tab & Replaces All With Web

Jul 2, 2025 - 7:31 am
Previous Story: Google Image Metadata Now Supports Image Credits