Google: Local Reviews Are Not A Web Search Ranking Factor

Feb 3, 2016 - 8:26 am 13 by

Local Hotel Lobby Google

In the hangout from last week on Google+ at the 17:27 minute mark Google's John Mueller said he doesn't think reviews left on your local business has a direct impact on your web search organic rankings. He said "With regards to web search, as far as I know, no. Reviews is not a ranking factor."

The question was:

Is the number of reviews a ranking factor? Assuming all other aspect are the same, would a website with 100 reviews be considered of higher quality then one with only 10 for the same object? If so, how would one implement that value best ? Structured data?

The answer:

With regards to web search, as far as I know, no. Reviews is not a ranking factor.

It might be different with local but with web search, that’s not a ranking factor.

On the other hand, if these reviews are on your pages than that might be content that we can pick up, that we can show in search, and use as a ranking factor.

Here is the video embed at the start time:

Reviews are great - get them anyway but don't expect them to influence your organic web search rankings.

Forum discussion at Google+.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Weekend Volatility, Google On Search Leak, Elizabeth Tucker Interview & Apple Intelligence - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: June 20, 2024

Jun 20, 2024 - 10:00 am
Google Search Engine Optimization

Google Warns On Using JavaScript For Structured Data

Jun 20, 2024 - 7:51 am
Google

Most Google People Also Ask Responses Are Wikipedia

Jun 20, 2024 - 7:41 am
Google Maps

Google Map Pin Exploit Leads To Local Rankings Drop & Possible Suspension

Jun 20, 2024 - 7:31 am
Google

Google Search Tests Latest Deals With Deals In Past 24 Hours

Jun 20, 2024 - 7:21 am
Google

Google Search Tests Top-Quality Store and Shop Rating Labels Together

Jun 20, 2024 - 7:11 am
Previous Story: Google: Keywords In URLs A Very Small Ranking Factor