Google Test New Local Panel Ad: See What's In Store

Aug 29, 2017 - 7:51 am 2 by
Filed Under Google Ads

Google Local Inventory Ads

Glenn Gabe spotted and posted on Twitter a new format for the local panel inventory product ads. This one shows a "see what's in store" search box to allow you to search the store in the local panel and then shows popular tags/categories of products in the store. After that, you can swipe through some of their more popular items in the box below.

Here is a screen shot from Glenn:

Google Local Panel See Whats In Store

I cannot replicate this but Ginny Marvin says this is the debut of the new look for local inventory ads in the knowledge panel. A more basic dumbed down version was launched in July 2016.

Forum discussion at Twitter.

Update: I can see this myself for the Google [best buy] local panel:

Best Buy Google Local Ad

 

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