Google Test New Local Panel Ad: See What's In Store

Aug 29, 2017 - 7:51 am 2 by
Filed Under Google Ads

Google Local Inventory Ads

Glenn Gabe spotted and posted on Twitter a new format for the local panel inventory product ads. This one shows a "see what's in store" search box to allow you to search the store in the local panel and then shows popular tags/categories of products in the store. After that, you can swipe through some of their more popular items in the box below.

Here is a screen shot from Glenn:

Google Local Panel See Whats In Store

I cannot replicate this but Ginny Marvin says this is the debut of the new look for local inventory ads in the knowledge panel. A more basic dumbed down version was launched in July 2016.

Forum discussion at Twitter.

Update: I can see this myself for the Google [best buy] local panel:

Best Buy Google Local Ad

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: December 5, 2025

Dec 5, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Search Volatility, AI Mode Taking Over Search, Search Console AI Configurator & 22 Year Anniversary

Dec 5, 2025 - 8:01 am
Google Maps

Google API Doc Hints Service Areas Not A Local Ranking Factor

Dec 5, 2025 - 7:51 am
Google Search Engine Optimization

Google Search Console Performance Report Tests AI Powered Configurator

Dec 5, 2025 - 7:41 am
Google Search Engine Optimization

Google Search Console Average Impression Increased For Many

Dec 5, 2025 - 7:31 am
Google Search Engine Optimization

Google Merchant Center New Regional Member Pricing (Beta)

Dec 5, 2025 - 7:21 am
 
Previous Story: Google SEO Advice: Recurring Event & Updated Item Pages