Google Treats Links Within Primary Content & Boilerplate Content Differently

Jul 29, 2019 - 8:27 am 11 by

Google Boiler Plate

Google's John Mueller was asked if Google counts the first link on a page at the same level as the second link on a page. This is a topic that goes back over ten years in the SEO debate space. In any event, John ignored that question and then went on to explain it is more about primary vs boilerplate content.

The question came up in a Reddit thread:

Two links on the same page will pass PR to the first link but none to the second, but that doesn't mean the second link still doesn't get any benefit. (May be misremembering this bit)

John Mueller responded:

We mostly differentiate between the primary content & boilerplate (things like header, sidebar, menu, etc), but for the most part, that's with regards to the content on pages. Mostly people overthink this: if you're linking within your own site, just link naturally, use clear navigation, use good cross-linking; if you're "dropping" links on other people's sites, well, maybe just don't.

Now on that topic, we had a different Googler tell us that links in boilerplate content is weighted less than links in primary content. John also touched on this topic previously before saying something simialr.

But again, this first link vs second link topic really brought me back about a dozen years in SEO.

Forum discussion at Reddit.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Volatility, Helpful Content Update Gone, Dangerous Search Results & Ads Confusion - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: April 12, 2024

Apr 12, 2024 - 4:00 pm
Search Video Recaps

Search News Buzz Video Recap: Google Core Update Volatility, Helpful Content Update Gone, Dangerous Google Search Results & Google Ads Confusion

Apr 12, 2024 - 8:01 am
Google Search Engine Optimization

Google: Indexing & Algorithm Updates Are Independent

Apr 12, 2024 - 7:51 am
Google Search Engine Optimization

Google Structured Data Carousels Beta Docs Clarifies Feature Availability & Markup Location

Apr 12, 2024 - 7:41 am
Google

Google: Ranking In Shopping, Images & Other Verticals Doesn't Hurt Your Web Rankings

Apr 12, 2024 - 7:31 am
Google

Google Knowledge Panels - Mentioned People

Apr 12, 2024 - 7:21 am
Previous Story: Google #AskGoogleWebmasters: Is Linking Out Is Good Or Bad For SEO?