Google: Don't Build Links From Google Sheets

Jan 20, 2017 - 7:36 am 18 by
Filed Under Link Building

google links

I think I've seen it all, covering search for over 13 years but every day, I learn a bit more. I spotted a conversation on Twitter where someone asked Google's John Mueller if they can use Google Sheets to build links. Basically, make a public Google Sheets page, post a ton of links on it and get Google to index the page.

Of course, John Mueller was like - why are you wasting your time with that? But seriously, where do people come up with these things?

John's response was "I don't know what to say." He then did a double take and asked "are you going to build links from spreadsheets?" "Don't do that, do something useful instead," he said.

These conversations make me sad.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: February 10, 2026

Feb 10, 2026 - 10:00 am
Google Updates

Google Search Ranking Volatility Gets Heated Again February 10th

Feb 10, 2026 - 8:18 am
Google Ads

Google Ads Performance Max A/B Experiments In The Wild

Feb 10, 2026 - 7:51 am
Google

Grokipedia Seeing Decline In Google Search Visibility

Feb 10, 2026 - 7:41 am
Other Search Engines

OpenAI ChatGPT Ads Go Live With User Ad Controls

Feb 10, 2026 - 7:31 am
Google

Google AI Mode Tests Citation Icons At Bottom Of Answers

Feb 10, 2026 - 7:21 am
 
Previous Story: Google: International Targeting In Search Console Doesn't Reduce Visibility In Other Countries