Google: If It's Not Obvious Which Links Hurt You Then It's Not Hurting Or Helping

May 2, 2019 - 8:46 am 12 by

Google Juice

Google's John Mueller posted one of his classic tweets the other day around links. He said to an established SEO when he was asked which links should they disavow. John said "If it's not obvious to someone like you, then those links are probably neither helping nor harming, so it wouldn't matter if you had them disavowed or not."

The specific question was "I guess what this leaves us to figure out is how many links (or what %) which go against G's guidelines are enough to prompt a manual action, if spotted. Everyone is going to have "Low-quality directory or bookmark site links" so what's the tipping point?"

So John responded basically saying - stop worrying about it. If it isn't a link that is so bad and so in your face that it is obvious to you, then that link is probably not really harming you - it might not help you (i.e. Google might ignore it) but it probably isn't so bad where it will hurt you (i.e. manual action).

He then added "It's easy to focus too much on links - if you're worried, then disavow, otherwise spend more time making the site fantastic!."

Here are those tweets:

I assume this answer won't satisfy you all - but I kind of like it.

Forum discussion at Twitter.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google Weekend Volatility, Google On Search Leak, Elizabeth Tucker Interview & Apple Intelligence - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: June 14, 2024

Jun 14, 2024 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Weekend Volatility, Google On Search Leak, Elizabeth Tucker Interview, Apple Intelligence & More

Jun 14, 2024 - 8:01 am

Google Tests Multiple Featured Snippets Under From Sources Across The Web

Jun 14, 2024 - 7:51 am
Google Search Engine Optimization

Google: Sometimes Search Experiments Conflict Causing Issues

Jun 14, 2024 - 7:41 am
Google Maps

Google Business Profiles Websites No Longer Load - 404

Jun 14, 2024 - 7:31 am
Google Ads

Google Tests New Call & Location Extension Ad Format

Jun 14, 2024 - 7:21 am
Previous Story: Google Search Console Manual Actions Now Back After Disappearing