Google Ads has added to the keyword planner tool a new column for YoY, year over year, change. Last month, Google added three month percent change and three month trend type to the report, and now we have the YoY change column.
This was first spotted by Patrick Garde on Twitter who shared this screenshot with that added column:
This gives you a lot more seasonal data to look at when making keyword buy decisions.
Forum discussion at Twitter.
