Google: Valid HTML Not Required For Ranking But Can Hurt Structured Data & Mobile Friendliness

Jan 29, 2016 - 8:15 am 3 by

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When Google updated their Webmaster Guidelines yesterday, one of the changed was changes was around valid HTML.

Before it read, "Check for broken links and correct HTML." and now it reads "Ensure that all links go to live web pages. Use valid HTML." Google links the "valid HTML" to the W3C validator.

Google said in 2009 Pages That Validate Do Not Get Ranking Boost. Google said in July 2015 that Bad HTML Validation Doesn't Hurt Rankings But Can Impact Structured Data. So that is the same point here.

John Mueller of Google explained on Twitter after being questions about the guidelines change, "Invalid HTML causes more problems now than years ago: structured data & mobile come to mind," he said. He added "but for the most part, we just wanted to rephrase it in a .. correct way :)."

So there is no real change here from what we covered back in July.

He also covered this in more detail this morning in a Google Hangout at the 1 hour mark saying:

This came up recently with the change of the guidelines, with regards to change made in the webmaster guidelines. We mentioned use valid HTML. The question here is Is the W3C Validation (Broken HTML) ranking factor or should we care about it?

It is not directly a ranking factor. It is not the sense that if your site is not using valid HTML we will remove it from he index. Because I think we will have a pretty empty search results.

But there are a few aspects there that do come into play. On the one hand, a site with really broken HTML, something that we see really rarely, then it is really hard for us to crawl it and index the content because we can’t pick it up.

The other two aspects which are kind more in regards to structured data. Sometimes it is really hard to pick up the structured data when the HTML is broken completely. So you can’t easily use a validator for the structured data.

The other thing is in regards to mobile devices and cross browser support is if you have broken HTML then that sometimes really hard to render on newer devices.

Here is that video:

Again, nothing new but he had to explain the wording change in the guidelines.

Forum discussion at Twitter & a Google+

 

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