Google's Interesting Finds SERP Feature Goes Missing From The Search Results - Maybe It Wasn't Interesting To Users Anymore

Jul 6, 2022 - 7:31 am 0 by
Filed Under Google

Google Interesting Finds

It seems that Google's Interesting Finds feature has been removed from the mobile search results. I'm not sure when it was removed exactly, but the removal could have happened a while ago. I realized this while analyzing the SERPs for several clients that once had a number of listings ranking in the Interesting Finds feature. After noticing the removal of the module, it hit me that I haven't seen Interesting Finds in some time...

To refresh your memory, Interesting Finds was a powerful mobile SERP feature that provided a three-pack of listings. You could also click to reveal up to twenty additional listings from the default Interesting Finds module. It could even sometimes rank number one in the mobile search results and could enable sites to double dip in the SERPs by yielding the same listing multiple times for a query (once in the module and once outside the module). I covered Interesting Finds heavily in my Search Engine Land post about the feature.

This is important to understand since it could be impacting traffic from Google for sites that used to rank well in Interesting Finds. Again, sites could double dip when a url ranked in the Interesting Finds module (ranking in the module and outside the module in the top 10). Just a heads-up to check your reporting for queries that yielded Interesting Finds to see the impact.

What Took Its Place? While analyzing the SERPs for the queries that previously yielded Interesting Finds, I'm seeing several other SERP features instead. For example, Visual Stories (Web Stories), Short Videos, Google's new grid layout (which combines linking to Google images and third-party sites), organic product listings, "Found on the web", etc.

Here are some examples of what Interesting Finds looked like in the past and then some of the features I see now:

Before:

Interesting Finds Resort

After Interesting Finds was removed:

Interesting Finds Resort From The Web

Interesting Finds Resort Visual Stories

Before:

Interesting Finds Soccer Cleats

After Interesting Finds was removed:

Interesting Finds Soccer Cleats Products

Interesting Finds Soccer Cleats Visual Articles

Before:

Interesting Finds Spicy Chili Recipe

After Interesting Finds was removed:

Interesting Finds Spicy Chili Recipe Visual Stories

Interesting Finds Spicy Chili Recipe Video

Interesting Finds Spicy Chili Recipe Visual Articles

I will ping Google to see if they can provide more information about why the feature isn't showing up in the mobile SERPs anymore. I'll update this post with any information I receive.

Forum discussion at Twitter.

This is a rare contributed article by Glenn Gabe, an SEO Consultant at G-Squared Interactive focused on major Google algorithm updates and other disturbances in the SEO force.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google AI Overviews, Ranking Volatility, Web Filter, Google Ads AI Summaries & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: May 20, 2024

May 20, 2024 - 4:00 pm
Google Search Engine Optimization

Google Working On Surfacing More Content That Comes From The Heart

May 20, 2024 - 7:51 am
Google Search Engine Optimization

Danny Sullivan: We Speak Directly To Engineers Working On Google Ranking Systems

May 20, 2024 - 7:41 am
Google Search Engine Optimization

Comments To Notes In Google Search?

May 20, 2024 - 7:31 am
Google

Google Says Notes On Search Now Ends Soon

May 20, 2024 - 7:21 am
Bing Search

Bing Lets You Turn Off AI Responses But Google Doesn't Let You Turn Off AI Overviews

May 20, 2024 - 7:11 am
Previous Story: Reminder: Don't Markup 3rd Party Reviews With Structured Data