Google Search Results With Hotpot

Google launched Hotpot a few months back and now claims the product grew tremendously over the time.

So they announced they are integrating Hotpot data directly into the local results on the Web search results.

What can this add to the results?

• Ratings by Friends
• Names of Friends
• Photos by Friends

Here is a video demo of Hotpot:

Forum discussion at DigitalPoint Forums.