Google: We Wont Use Fitbit Data For Search Ads

Nov 4, 2019 - 7:23 am 8 — by

Google Fitbit Ads Search

When Google announced it bought Fitbit last week, the company wrote in the blog post "Fitbit health and wellness data will not be used for Google ads." But no real mention about organic search, so I joked Google can use steps a person does in a day as a search ranking signal. They won't, it was a joke.

But it is good to note that Google specifically said they won't be using the data for Google ads.

John Mueller from Google actually chimed into the jokes about search using Fitbit data in a serious manner. He said "On the one hand, I'd love to encourage more people to be active, when it's just a matter of getting up & doing something. On the other hand, there are many who legitimately can't, for many reasons, and we should take care to be as inclusive as possible."

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Google Search Volatility

More Details

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Search Engine Optimization

Google On robots.txt Rules For AI Crawlers, Emojis, International URLs & More

Oct 21, 2026 - 1:25 pm
Google Search Engine Optimization

Google On Taking Sites Down When Fixing The Emergency PHP Exploit - PHP2Shell

Oct 21, 2026 - 11:35 am
Search Forum Recap

Daily Search Forum Recap: October 21, 2026

Oct 21, 2026 - 10:00 am
Google Search Engine Optimization

Google Updates Control What You Share With Google Search With Existing Options

Oct 21, 2026 - 9:14 am
Google Updates

Google Search Ranking Volatility & Chatter Heats Up October 20 & 21

Oct 21, 2026 - 7:51 am
Google Ads

Google Ads New: Save & Test Asset Group Changes

Oct 21, 2026 - 7:41 am
Previous Story: New Google Search Console Speed Reports Rolling Out