Google: First Party Data Includes Subdomains, ccTLDs and Vanity URLs Owned By The Company

Mar 26, 2021 - 7:21 am 0 by
Filed Under Google Ads

Google First Party Data Domains

Ginny Marvin, now of Google, said on Twitter that Google considers subdomains, country TLDs and vanity URLs owned by the same company would be considered a first party context. One caveat is that Google has a 5 domain limit per first-party set for vanity URLs.

Navah Hopkins asked the question on Twitter:

Ginny came back and explained that Google considers subdomains, country TLDs and vanity URLs owned by the same company would be considered a first party context. With that caveat that Google has a 5 domain limit per first-party set for vanity URLs.

Forum discussion at Twitter.

 

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