Google: First Party Data Includes Subdomains, ccTLDs and Vanity URLs Owned By The Company

Mar 26, 2021 • 7:21 am | comments (0) by twitter | Filed Under Google AdWords
 

Ginny Marvin, now of Google, said on Twitter that Google considers subdomains, country TLDs and vanity URLs owned by the same company would be considered a first party context. One caveat is that Google has a 5 domain limit per first-party set for vanity URLs.

Navah Hopkins asked the question on Twitter:

Ginny came back and explained that Google considers subdomains, country TLDs and vanity URLs owned by the same company would be considered a first party context. With that caveat that Google has a 5 domain limit per first-party set for vanity URLs.

Forum discussion at Twitter.

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