Did Google Soften The EMD Algorithm?

Dec 17, 2013 - 8:57 am 39 — by
Filed Under Google Updates

Google EMDOver a year ago, Google introduced an algorithm to reduce the amount of exact match domains from showing up when those EMDs are not as useful as other sites.

Some at WebmasterWorld have noticed that in some niches the EMDs are back. One said that he is now seeing old EMDs that dropped down after the EMD update have returned, while he is also seeing new EMDs showing up more often as well.

Another SEO added:

Location-based EMDs, such as widgetville-something dot TLD, have been doing extremely well in the SERPs.

Have you seen EMDs come back in the search results?

I guess for search terms like [new york web development] and such, you'd see a nice number of EMDs?

Forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Google Search Volatility

More Details

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google News

Google: Ads In AI Mode Earning Less Than Traditional Search Ads

Oct 29, 2026 - 10:15 am
Search Forum Recap

Daily Search Forum Recap: October 29, 2026

Oct 29, 2026 - 10:00 am
Google Search Engine Optimization

Google Does Not Show All Spammy Links In Search Console

Oct 29, 2026 - 7:51 am
Google

Google AI Overviews With Query Refinement Bubbles

Oct 29, 2026 - 7:41 am
Google Ads

Google AI Mode Tests Blending All Products With Sponsored Products

Oct 29, 2026 - 7:31 am
Google Ads

Google Merchant API With New October 2026 Updates

Oct 29, 2026 - 7:21 am
Previous Story: Google: Duplicate Content Pollutes 25-30% Of The Web