Google's Cost Per Click Prices Finally Rise As GOOG Beats Estimates

Jan 23, 2013 - 8:08 am 2 by
Filed Under Google News

Google StockAs you can see, Google's stock (GOOG) is up 4.5% in after hours (pre-market) trading. Why? The earnings they announced last night beat financial expectations and estimates.

Revenues were up 36% year-on-year, and 8% quarter-on-quarter. They had over $50 billion in revenue in the year, which is a first for Google.

On the Cost Per Click side, it has been declining for a long time and now it finally has increased by about 2% from last quarter. It is still down from the previous year, but Google's prices per click is showing a small uptick in cost.

The number of Paid Clicks is up, as usually. It increased approximately 24% over the fourth quarter of 2011 and increased approximately 9% over the third quarter of 2012.

Plus, Google has about $48.1 billion in cash on hand.

Larry Page, the CEO of Google, gave a speech about Google's success and posted the speech on Google+ for all to read, so feel free to check that out.

Forum discussion at Google+ and WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Coming, Ranking Volatility, Bye Search Notes, AI Overviews, Ads & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 25, 2024

Jul 25, 2024 - 10:00 am
Google Ads

Google Again: We Will Test Ads In AI Overviews Soon

Jul 25, 2024 - 7:51 am
Bing Search

Microsoft Now Testing Bing Generative Search Experience

Jul 25, 2024 - 7:41 am
Bing SEO

Reddit Blocked Bing Search & Others But Not Google

Jul 25, 2024 - 7:31 am
Local Search

Apple Maps Web Version Launches Beta

Jul 25, 2024 - 7:21 am
Google Ads

Google Local Service Ads Shows Phone Number On Hover

Jul 25, 2024 - 7:11 am
Previous Story: Google Android Train