Google's Cost Per Click Prices Finally Rise As GOOG Beats Estimates

Jan 23, 2013 - 8:08 am 2 by
Filed Under Google News

Google StockAs you can see, Google's stock (GOOG) is up 4.5% in after hours (pre-market) trading. Why? The earnings they announced last night beat financial expectations and estimates.

Revenues were up 36% year-on-year, and 8% quarter-on-quarter. They had over $50 billion in revenue in the year, which is a first for Google.

On the Cost Per Click side, it has been declining for a long time and now it finally has increased by about 2% from last quarter. It is still down from the previous year, but Google's prices per click is showing a small uptick in cost.

The number of Paid Clicks is up, as usually. It increased approximately 24% over the fourth quarter of 2011 and increased approximately 9% over the third quarter of 2012.

Plus, Google has about $48.1 billion in cash on hand.

Larry Page, the CEO of Google, gave a speech about Google's success and posted the speech on Google+ for all to read, so feel free to check that out.

Forum discussion at Google+ and WebmasterWorld.

 

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