Google Does Use User Metrics For App Rankings But Not Web Rankings

Nov 20, 2015 - 8:32 am 2 by

Table Google 1900px

Yesterday, I wrote an absolutely amazing (if I must say so) story on how Google ranks app content at Search Engine Land. You have to read it but let me give you the short version here.

Google uses the Google App Indexing API (which I covered here a billion times) to understand the content and user metrics within the app. In the app indexing API, developers send Google the URI, title and option description of the content for that URI within the app (think of it as an XML Sitemap feed, if you will). That feeds Google the content within the app, but Google does have the ability to crawl Android apps as well.

In addition, now this is the big one, Google also has developers send the start and end time stamps of each action (fragment, segment, click or whatever you want to call it) of the users within the app. So Google knows how much time and which URIs users are going to and spending on within a specific app.

That is clear user metric data, which Google has said time and time again, that they do not use for ranking web related content. But because Google doesn't have PageRank, links, anchors as a ranking signal for ranking app content, Google needed to find something to replace it with for their app ranking and that is where the Google App Indexing API comes in.

Of course, folks like Glenn Gabe picked up on it and said, you believe to tell me that Google doesn't use this for web ranking as well? Here are the sets of tweets:

Google App Indexing Metrics

Have fun with this!

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google AI Overviews, Ranking Volatility, Web Filter, Google Ads AI Summaries & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: May 23, 2024

May 23, 2024 - 10:00 am
Google

Google Robots.txt Parser Updated In GitHub

May 23, 2024 - 7:51 am
Google Ads

Google Ads Referral / Affiliate Program

May 23, 2024 - 7:41 am
Bing Search

Bing Search Is Down; Takes Down DuckDuckGo, Ecosia, ChatGPT Search & More

May 23, 2024 - 7:35 am
Google

Google Tests Replacing Related Searches With People Also Search For?

May 23, 2024 - 7:31 am
Google

Google Search: Sources Across The Web Without Images

May 23, 2024 - 7:21 am
Previous Story: Matt Cutts Wants To Purge The SEO Industry Tweets