Google: Directories Often Not The Right Way To Build Links

Oct 3, 2016 - 7:52 am 20 by
Filed Under Link Building

Google Penalty

On Friday, Google's John Mueller and Gary Illyes both made stern comments about directory links. Gary's was the most telling, where he wrote on Twitter "directories are very often not the right way to build links." John Mueller's tweet was more cryptic using the "Directories? o_O" message.

Here they are:

Gary later said on Twitter that he was talking about an article they both read on Search Engine Land. I suspect it was related to this story which talks about getting links from "highly ranking and well-maintained directories that are relevant to the product or service you provide."

So it seems to me that Google is really not into the idea of getting links from directories. With the closure of the Yahoo Directory and dmoz really dying, do people still use directories? I don't.

So are all directory links bad now? Is that what we should take from these tweets from Gary and John? Possibly.

Forum discussion at Twitter.

This post was scheduled to go live today but was written earlier - I am currently offline today.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google Core Update Volatility, Helpful Content Update Gone, Dangerous Search Results & Ads Confusion - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Search Engine Optimization

Google Will Fight Site Reputation Abuse Spam Both With Manual Actions & Algorithms

Apr 16, 2024 - 7:51 am

Google Search Tests Thumbs Up/Down Buttons In Product Grid Results

Apr 16, 2024 - 7:41 am
Google Ads

Google Ads "Similar Product" Carousel

Apr 16, 2024 - 7:31 am
Google Search Engine Optimization

Clarification: Google Search Supports Images Referenced From src Attribute

Apr 16, 2024 - 7:21 am
Google AdSense

Google AdSense New Ad Intents Formats - Links & Anchors In Content

Apr 16, 2024 - 7:11 am
Search Forum Recap

Daily Search Forum Recap: April 15, 2024

Apr 15, 2024 - 4:00 pm
Previous Story: SEOs Noticing Google Penguin 4.0 Recoveries Now