Google Confirmed The Mobile Interstitial Penalty Did Roll Out

Jun 16, 2017 - 7:44 am 1 by

Penaltycards Chalkboard5 640

So January 2017 was the big mobile interstitial penalty from Google. On January 11, 2017, Google said it began rolling out but very few sites got hit, the ones that did got hit, got hit hard but the spread was minimal and sites that likely should have been hit, did not get hit.

So I questioned Gary Illyes at SMX if it really rolled out and he said it it 100% did roll out and he is confirming it rolled out. He was extremely confident that it rolled out despite Danny Sullivan saying that I think it didn't. Well, I do think it rolled out but it did not have the impact we all expected. We expected hell to break lose, but I guess Google sent out enough warning for webmasters to prepare?

Here are some tweets from the session:

.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 10, 2025

Jul 10, 2025 - 10:00 am
Google Updates

Google June 2025 Core Update Leading To Some Partial HCU Recoveries

Jul 10, 2025 - 7:51 am
Google Search Engine Optimization

Google Search Console Performance Report Average Position Bug?

Jul 10, 2025 - 7:41 am
Google Ads

Google Search Ads People Also Consider Carousel Format

Jul 10, 2025 - 7:31 am
Google Maps

Google Business Profiles Drops Utility Bill As Evidence For Appeal

Jul 10, 2025 - 7:21 am
Google

Google AI Mode Comes To Circle to Search and Lens

Jul 10, 2025 - 7:11 am
Previous Story: Residential Businesses Do Not Hurt Your Google Web Search Rankings