Study: Removing The Address In Google Business Profiles Will Make Your Local Rankings Drop

Jun 19, 2023 - 7:41 am 4 by
Filed Under Google Maps

Cloak Business Store Front Google Logo

A recent small study by Joy Hawkins showed that if you remove the address from your Google Business Profile listings your rankings in the local pack and in Google Maps will significantly suffer.

The kicker is that Google's own advice and guidelines specifically state, "Important: If you don't serve customers at your business address, do not enter an address under the "Info" tab in Business Profile Manager. Leave the "business location" field blank."

So Joy did that for one of her clients and the rankings dropped off almost completely. So Joy added the address back and the rankings returned. Here is a chart showing the rankings before and after the address was removed and then again, when the address was added back.

click for full size

She tried this again for another client to be sure and the same thing happened, she was able to replicate the results.

The address is editable in your Business Profile listing, here. Removing the address or sliding the toggle to not show to customers, is the same thing, Joy explained.

click for full size

But again, if you remove the address, then you will likely see a huge drop in leads from Google Search and Google Maps.

Here is a video of Joy explaining this, if you don't want to read the blog post:

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