Google's Bolding Title Tag Test

Oct 22, 2014 - 8:52 am 11 by
Filed Under Google

Google Balls LogoRand Fishkin spotted this subtle test by Google and posted it on Google+.

Google seems to be testing bolding the matching keywords to your search query in the title (clickable link) of the search results for users who are logged out but not for users who are logged in.

You can see in both cases, logged in and out, Google is showing the bolded keywords in the URL and description but not in the logged in titles.

click for full size

Why? Everyone pretty much sees the same thing.

Forum discussion at Google+.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google Spam Update, Volatility & Indexing Bug, AI Overviews, Google Maps Exploit, Ads, Applebot - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Ads

Google Ads To Bring Automatically Created Assets To Ad Level?

Jun 24, 2024 - 7:51 am

Google Perspectives Can Show Instagram Posts

Jun 24, 2024 - 7:41 am
Google Search Engine Optimization

Google Structured Data Carousel Guidance On How To Markup Multiple Items On Category Pages

Jun 24, 2024 - 7:31 am
Google Maps

Google Using AI Overviews On Business Profiles Local Listings

Jun 24, 2024 - 7:21 am
Google Search Engine Optimization

Google: When You Should Fix Pages 404 Status Codes

Jun 24, 2024 - 7:11 am
Search Forum Recap

Daily Search Forum Recap: June 21, 2024

Jun 21, 2024 - 10:00 am
Previous Story: Take Our Google Panda 4.1 Poll Below