Google: Don't Follow Big Sites SEO, They Often Get It Wrong

Nov 12, 2015 - 8:17 am 19 by

Google Big Eats Small

John Mueller from Google replied to a question in the Stack Exchange forums about following up YouTube set up their structure and how it might impact them if they followed, from an SEO crawlability perspective.

John responded that it is often not a good idea to just blindly follow how big sites do things because they often get it wrong, he said.

The question was:

I've noticed that some sites are moving away from root-directory user profiles. For example, YouTube channel URLs are now /channel/ and /c/ instead of simply /.

For a site with user profiles (or in YouTube's case, channels), which is preferred?

John replied:

I would not blindly follow some big site's structure, in the hope that they must have planned everything in detail. All sites are different, and you'd be surprised at how often big sites manage to get things wrong :).

YouTube, a Google owned property, do something wrong? No way!.

In any event, John went in and explained what he should think about in detail in the thread.

Forum discussion at Stack Exchange.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: August 29, 2025

Aug 29, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Spam Update, AI Mode Changes, ChatGPT Does Use Google, Search Ad News & More

Aug 29, 2025 - 8:01 am
Google Updates

Google August 2025 Spam Update Impact Felt Quickly

Aug 29, 2025 - 7:51 am
Bing SEO

Bing Webmaster Tools Sitemaps Index Coverage Button Missing For Some

Aug 29, 2025 - 7:41 am
Google

Google Tests Rounded Search Results Snippet Design Again

Aug 29, 2025 - 7:31 am
Google Maps

Google NMX Business Profiles May Show New Profiles Button

Aug 29, 2025 - 7:21 am
 
Previous Story: Google AdWords: New Temporary Structured Snippets For Black Friday & Cyber Monday