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Google announced last night on Google+ that Google Analytics now supports three new goals, specifically designed to work with the new AdWords Conversion Settings.
The new AdWords conversion settings that are now supported as goals in Analytics are:
- Flexible conversion counting
- Customized conversion window
- Editable conversion values
Google said this helps you in three ways:
- Set up specific conversion windows for all of your marketing objectives. You can now customize your conversion windows, from 7 to 90 days, for all imported goals and transactions from Google Analytics. For example, you might choose a 90-day window for conversions that require a long consideration cycle, like buying a car, and the 30-day default option for quicker purchases like books or clothes.
- Customize how different conversion actions are counted. Flexible conversion counting let’s you count conversions according to your business needs. For any conversion action, you can choose to count all conversions that happen after a click, or only unique conversions that happen after a click. You can now apply this flexibility to conversions imported from Google Analytics. For example, you can count several leads (e.g., downloads of a catalog) as 1 conversion and all of your sales as separate conversions.
- Specify conversion values based on marketing objectives. Sometimes conversion data is used differently within an organization. A webmaster may be using Google Analytics conversion data to optimize the website experience, while an SEM manager may use it to optimize ad campaigns. With today’s update, you can set different values for the goals and transactions that you import into AdWords without making a change to those same values that you’ve set up in Google Analytics.
For more on how this works, see this help document.
Forum discussion at Google+.
