New Google Analytics Reports For AdSense & Ad Exchange

Aug 6, 2015 - 7:43 am 1 by
Filed Under Google AdSense

Google Analytics

Google mentioned on Google+ that Google Analytics introduced new sections for reporting on AdSense data and Ad Exchange data.

There is now a new publisher reporting section in Google Analytics named Publisher Reporting, which replaces the AdSense Reports section. Analytics users with existing AdSense reports will see them move into this new section. Plus, there will be integration with Ad Exchange, for those publishers that don’t currently serve Ad Exchange as backfill through DFP, Google said.

Google Analytics Reports For AdSense Publisher

Not much changed with the reports themselves from what I see, but the change of name and the Ad Exchange piece is new.

Google said:

Additionally, a new Ad Exchange linking option joins the Product Linking lineup in the Admin tab of Google Analytics. We hope that by consolidating these reports in the new Publisher Reporting section, it will help you better benefit from the intersection of ad serving, monetization and analytics data.

I personally see this live now but Google said you might not all see it for a few weeks.

Forum discussion at Google+.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google AI Overviews, Ranking Volatility, Web Filter, Google Ads AI Summaries & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Search Engine Optimization

Google Working On Surfacing More Content That Comes From The Heart

May 20, 2024 - 7:51 am
Google Search Engine Optimization

Danny Sullivan: We Speak Directly To Engineers Working On Google Ranking Systems

May 20, 2024 - 7:41 am
Google Search Engine Optimization

Comments To Notes In Google Search?

May 20, 2024 - 7:31 am

Google Says Notes On Search Now Ends Soon

May 20, 2024 - 7:21 am
Bing Search

Bing Lets You Turn Off AI Responses But Google Doesn't Let You Turn Off AI Overviews

May 20, 2024 - 7:11 am
Search Forum Recap

Daily Search Forum Recap: May 17, 2024

May 17, 2024 - 4:00 pm
Previous Story: Android Statue Maintenance