Google Analytics Starts Rolling Out New User Interface

Feb 13, 2017 - 8:22 am 15 by
Filed Under Web Analytics

Google Analytics

Last week, I personally saw my Google Analytics user interface flip from the old user interface to the new one they announced was coming back in October. I then started getting emails and tweets, such as from @eva_ppc about other people seeing the new user interface.

Google said back then "we've been working to build a simpler Google Analytics while still retaining the key functionality that people frequently use." Back then, they said these changes would roll out a few weeks later but it didn't roll out to everyone.

Here is what I see now for one of my clients:

click for full size

Have you had the new interface for a while? Do you have it now?

Forum discussion at Twitter.


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