Google: No Need To Add Alt Text To Position Or Placeholder Images

Apr 7, 2017 - 8:03 am 5 — by

google rainbow texture

John Mueller from Google said on Twitter that you don't need to add alt text to all your images. Specifically, adding alt text to small images used for positioning stuff on your pages or placeholder images are not necessary.

Obviously, you should add alt text to important images, images that are part of your content, all should have alt text. I know it takes extra time and resources but sometimes it is worthwhile.

Here is what John said:

John then added that you should also make sure that your normal alt text also shows on your mobile site. He added that "many mobile sites skip over that completely," which is not a great idea.

He made no mention of rankings here.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Google Search Volatility

More Details

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: September 25, 2026

Sep 25, 2026 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google September 2026 Spam Update Is Here, Goodbye Discover Traffic, Multimodal Search Reporting & CrUX Ad Metrics In Page Experience

Sep 25, 2026 - 8:01 am
OpenAI

OpenAI Has Quality Raters, AI Trainers, & They Cheated With AI

Sep 25, 2026 - 7:51 am
Google Ads

Google LSAs Showing Google Business Profile Number, Not Google Ads Number

Sep 25, 2026 - 7:41 am
Bing Search

Bing Testing Editable Labels On Images

Sep 25, 2026 - 7:31 am
Google Ads

Google Ads Disables Editing Target ROAS While Promotion Mode Is Active

Sep 25, 2026 - 7:21 am
Previous Story: Google: Bounce Rate Is Not A Good Ranking Signal