Google AdWords Website Call Conversions

Aug 19, 2014 - 8:37 am 3 by
Filed Under Google Ads

Google AdWords Phone CallYesterday, Google announced a new feature to allow advertisers to track conversions via phone directly with call in phone numbers that forward to your main office or business.

Google launched "website call conversions" a tool that dynamically inserts a Google forwarding number on your website that measures the calls made by these customers. It is basically phone tracking numbers that track conversions from the click, Google offered this via the search results ads but not on your web site directly, now Google is giving you a way to track it on your web site.

It is available for U.S., Australia, France, Germany, Spain, and the UK only. You need to insert the snippet of code on your desktop or mobile website and a unique Google forwarding number will be generated for each AdWords ad click. These numbers will continue to display for up to 90 days to capture future call conversions. To ensure this experience is seamless, you can customize the look and feel of these numbers to match your website, including: color, font, and size.

Google AdWords Website Call Conversions

They do cost money but you can use bidding methods such as Target CPA or Target ROAS.

Forum discussion at Google+.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: June 30, 2025

Jun 30, 2025 - 10:00 am
Google Search Engine Optimization

Google Supports Fewer Structured Data, Not More Like Promised

Jun 30, 2025 - 7:51 am
Bing Ads

Microsoft Removed Over One Billion Ads & 475,000 Advertiser Accounts

Jun 30, 2025 - 7:41 am
Google

Google Tests AI Mode In Chrome Search Bar (Desktop & Android)

Jun 30, 2025 - 7:31 am
Google

PSA: Fan Out Queries Are Not In Google Search Console

Jun 30, 2025 - 7:21 am
Google Ads

New Google Ads Broad Match Experiments Testing

Jun 30, 2025 - 7:11 am
Previous Story: Google Testing Dropping Local Carousel