Video: Google AdWords Planning For 2015

Jan 6, 2015 • 7:57 am | comments (0) by | Filed Under Google Ads (AdWords)

AdWords videoThe folks at Google, from the Google AdWords team, put together a 10 minute video overview of how you should use your 2014 AdWords data to plan for your 2015 ad campaigns.

The video is on YouTube and goes through a small number of tips to get you started. It includes:

Location Targeting Report:

  • Location
  • Time
  • Device

Ad Scheduling With Time Of Day Report:

  • Day Of The Week
  • Hour Of The Week

Keyword Analysis:

  • Check Impressions With Low CTR or Conversions
  • Review Ad Average Position
  • Check Your Call To Actions & See Their CTR
  • Loss Impression Share Report

Landing Pages:

  • Ask People To Review Your Landing Pages
  • Use Google Analytics To Track Conversions etc

Important: Check In On Your Campaigns Often

Here is the video:

Folks in the Google AdWords Help forum are sharing even more tips. Join in.

Forum discussion at Google AdWords Help.

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