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The folks at Google, from the Google AdWords team, put together a 10 minute video overview of how you should use your 2014 AdWords data to plan for your 2015 ad campaigns.
The video is on YouTube and goes through a small number of tips to get you started. It includes:
Location Targeting Report:
- Location
- Time
- Device
Ad Scheduling With Time Of Day Report:
- Day Of The Week
- Hour Of The Week
Keyword Analysis:
- Check Impressions With Low CTR or Conversions
- Review Ad Average Position
- Check Your Call To Actions & See Their CTR
- Loss Impression Share Report
Landing Pages:
- Ask People To Review Your Landing Pages
- Use Google Analytics To Track Conversions etc
Important: Check In On Your Campaigns Often
Here is the video:
Folks in the Google AdWords Help forum are sharing even more tips. Join in.
Forum discussion at Google AdWords Help.
