Video: Google AdWords Planning For 2015

Jan 6, 2015 - 7:57 am 0 by
Filed Under Google Ads

AdWords videoThe folks at Google, from the Google AdWords team, put together a 10 minute video overview of how you should use your 2014 AdWords data to plan for your 2015 ad campaigns.

The video is on YouTube and goes through a small number of tips to get you started. It includes:

Location Targeting Report:

  • Location
  • Time
  • Device

Ad Scheduling With Time Of Day Report:

  • Day Of The Week
  • Hour Of The Week

Keyword Analysis:

  • Check Impressions With Low CTR or Conversions
  • Review Ad Average Position
  • Check Your Call To Actions & See Their CTR
  • Loss Impression Share Report

Landing Pages:

  • Ask People To Review Your Landing Pages
  • Use Google Analytics To Track Conversions etc

Important: Check In On Your Campaigns Often

Here is the video:

Folks in the Google AdWords Help forum are sharing even more tips. Join in.

Forum discussion at Google AdWords Help.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google AI Overviews, Ranking Volatility, Web Filter, Google Ads AI Summaries & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Video Recaps

Search News Buzz Video Recap: Google AI Overviews, Ranking Volatility, Web Filter, Google Ads AI Summaries & More

May 17, 2024 - 8:01 am
Google Search Engine Optimization

Remove Your Content From Google's AI Overviews

May 17, 2024 - 7:51 am
Google Ads

Google Ads AI Summaries Live For Some Advertisers

May 17, 2024 - 7:41 am
Google Maps

Order with Google For Food Delivery Going Away End Of June

May 17, 2024 - 7:31 am
Google Search Engine Optimization

Two New Googlebots: GoogleOther-Image & GoogleOther-Video

May 17, 2024 - 7:21 am
Google Search Engine Optimization

Google Locks Down Complaints Of Image Thumbnails Not Showing In Search

May 17, 2024 - 7:11 am
Previous Story: Professor Android