Google AdWords Adds Version History On Ads, Including Their Performance

Mar 23, 2018 - 8:04 am 0 by
Filed Under Google Ads

Google Adwords Quality

Google announced on Twitter and Google+ yesterday that they added version history to their ad platform so you can compare the performance of an ad before and after you make changes to them.

Google wrote "version history lets you see previous versions of your ads after they’ve been edited–and how they performed. Check it out by clicking the pencil icon next to an ad in the new AdWords experience."

This help document explains:

When you edit an ad, such as change the final URL, you can see the old version of the ad by looking at its version history.

Version history includes the dates each version was edited, how long that version was in place for, and what changed.

The information about how long the version was in place can include review periods, or periods where the ad wasn’t showing, for example, because it was paused.

You can download a CSV report of your ad's version history.

Here is a screen shot of how it looks:

click for full size

Ginny Marvin has an additional screen shot on Search Engine Land.

Forum discussion at Twitter and Google+.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Weekend Volatility, Google On Search Leak, Elizabeth Tucker Interview & Apple Intelligence - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: June 19, 2024

Jun 19, 2024 - 10:00 am
Google

Report On If Google Showing Fewer Reddit Links In Search?

Jun 19, 2024 - 7:51 am
Google

Google AI Overviews FAQs Including Why You Can't Disable AI Overviews

Jun 19, 2024 - 7:41 am
Google Search Engine Optimization

Google: Two Common Reasons When A Spike In Crawling Is Bad

Jun 19, 2024 - 7:31 am
Google

Google Tests Two More People Also Ask Results (6 PPA)

Jun 19, 2024 - 7:21 am
Google Maps

Google Local Panels Gains Menu Button

Jun 19, 2024 - 7:11 am
Previous Story: Google My Business Won't Notify You For Non-Sensitive Secondary Business Changes