Google AdWords Tests Percentages Instead Of Stars For Reviews

Jul 12, 2016 - 8:10 am 5 by
Filed Under Google Ads

google gold stars

Peter Lavelle from Pure FX informed Search Engine Land that Google AdWords is testing showing percentages instead of X out of five stars for the AdWords reviews extension.

So in this example, when he searched for [foreign exchange] in Google UK, he saw a 94% positive rating for purefx.co.uk instead of it showing 4.5 stars or something like that. Here is a photo he shared showing this new reviews extension format:

Google Ad Reviews Percentage

This is what you and I see, or the normal person sees:

Google Ad Reviews Stars Five

I personally do not think the stars will go away, they jazz up the user interface way more than a string of text and Google is into having richer search results these days.

But what do you think? Do you like the percentage version or the stars version? One does seem a bit more accurate and exact.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google AI Overviews, Ranking Volatility, Web Filter, Google Ads AI Summaries & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Search Engine Optimization

Google Working On Surfacing More Content That Comes From The Heart

May 20, 2024 - 7:51 am
Google Search Engine Optimization

Danny Sullivan: We Speak Directly To Engineers Working On Google Ranking Systems

May 20, 2024 - 7:41 am
Google Search Engine Optimization

Comments To Notes In Google Search?

May 20, 2024 - 7:31 am
Google

Google Says Notes On Search Now Ends Soon

May 20, 2024 - 7:21 am
Bing Search

Bing Lets You Turn Off AI Responses But Google Doesn't Let You Turn Off AI Overviews

May 20, 2024 - 7:11 am
Search Forum Recap

Daily Search Forum Recap: May 17, 2024

May 17, 2024 - 4:00 pm
Previous Story: Google AdWords Emailing Advertiser: Made For Mobile.