New Google AdWords Terms & Conditions

Sep 21, 2017 - 8:13 am 3 by
Filed Under Google Ads

Google Adwords Quality

Google earlier this month updated the terms and conditions for their massive ad network, Google AdWords. Google sent out emails to their advertisers saying "you're receiving this message because we’ve updated our Terms and Conditions, which impacts your AdWords account."

They then went ahead and documented some, I am sure, not all of the changes. They wrote:

  • More flexibility to notify or inform advertisers via phone calls, text messages and emails.
  • New provisions related to how products and features are tested within AdWords.
  • In the U.S., Canada, and most countries in Latin America and Asia, a provision to use arbitration to resolve disputes rather than jury trials or class actions.* Follow the instructions in the dispute resolution section of the terms to opt out of this provision (U.S. and Brazil only).
  • New provisions related to the disclosure of technical errors and bugs within AdWords.
  • New data protection terms related to the EU General Data Protection Regulation (GDPR) and other EU privacy frameworks.

Google added if you do not sign in and approve the new terms and conditions that your ads can be paused in 45 days from the email.

A WebmasterWorld thread is early on in analyzing what changed and how it impacts advertisers. GoodROI said the changes include "Google to test campaigns without notifying advertisers, disputes settled by binding arbitration, and blocks advertisers from joining class action lawsuits." All fun stuff you'd expect, right?

Forum discussion at WebmasterWorld.

This post was scheduled to go live today but was written earlier - I am currently offline today.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Rumbling, Manual Actions FAQs, Core Web Vitals Updates, AI, Bing, Ads & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: March 18, 2024

Mar 18, 2024 - 4:00 pm
Google Updates

Google Urges Patience As The March 2024 Core Update Continues To Rollout

Mar 18, 2024 - 7:51 am
Google

Official: Google Replaces Perspective Filter With Forums Filter

Mar 18, 2024 - 7:41 am
Google Maps

Google Business Profiles Now Offers Additional Review After Appeal Is Denied

Mar 18, 2024 - 7:31 am
Google Maps

EU Searchers Complaining About Google Maps Features Changes Related To DMA

Mar 18, 2024 - 7:21 am
Google

Google Showing Fewer Sitelinks Within Search

Mar 18, 2024 - 7:11 am
Previous Story: Google: Our Algorithms Don't Look At Disavow Files